Luanne Schlosser Luanne Schlosser

Honey Deuce: The Perfect Blend of Cocktail Craft and Trademark Law

I secretly ate up the experience of the US Open by watching it on my phone.  The fashion, the celebrities – the grandeur of it all – I had to get back to being a professional consumer.  And, just when I thought I was sufficiently satisfied, the cocktail hero of the US Open came across my radar.

Enter the Honey Deuce™.  It's the official drink of the US Open, blending perfectly with the tennis tournament’s spirit of sophisticated indulgence.

I’ve yet to try the official iconic libation, but my husband has learnt how to make it at home.  If you’ve ever sipped on a Honey Deuce cocktail, you know it’s not just a drink: it’s a summer sensation with a name that sticks to your memory like honey to a bee.

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Luanne Schlosser Luanne Schlosser

Bend it Like Bikram: Bending & Flexing Brand Power

When I think of Yoga, I think of self-care and calm, both of which do not come naturally to me. Based on my interactions with dedicated enthusiasts, yoga is a tried-and-true practice that encourages self-realization, mindfulness and general well-being—all things that I would surely benefit from. Yet, what fascinates me the most is that yoga appears to have transcended borders and cultures and has become a source of serious business. How did this happen?

As I pondered the matter, Bikram Choudhury came to mind. Aside from Mr. Bikram’s controversies which, of course, have been well-documented in a Netflix documentary, I pondered the extent to which Bikram influenced the popularity of the yoga practice.

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